Dr. Sharon Lipperman-Kreda is a Senior Research Scientist and Study Director at the Prevention Research Center (PRC). Her research is grounded in a socio-ecological framework that considers how young people interact with their physical, social, and situational environments and how these environments influence substance use behaviors, perceptions, and problems.
Dr. Lipperman-Kreda received her Ph.D. in Criminology in 2005 from Bar Ilan University in Israel and was a post-doctoral research fellow in the Prevention Science Research Training Program at PRC and the School of Public Health, University of California Berkeley from 2007-2009. She has expertise in using survey, Ecological Momentary Assessment (EMA), and Geographical Ecological Momentary Assessment (GEMA) methods for substance use research and in analyzing multilevel and intensive longitudinal data.
Currently, Dr. Lipperman-Kreda is a Component Director on NIAAA P60 Center Grant that investigates the contribution of risky drinking contexts to the development of early drinking and the progression to problems among young people using a longitudinal design and qualitative interviews. This research project is a continuation of her previous study that included EMA and a longitudinal survey to investigate the role of drinking contexts in alcohol-related problems and co-occurring substance use among young people.
She was also the Principal Investigator on a recently completed grant funded by the California Tobacco-Related Disease Research Program (TRDRP) to investigate influences of youth exposure to tobacco outlets in their daily lives on their tobacco use behaviors and perceptions using Geographical Ecological Momentary Assessment (GEMA). She been the principal investigator and a co-investigator on many other quantitative and qualitative projects focusing on tobacco, alcohol, marijuana, and other substance use among young people as well as minority populations including race/ethnic and sexual and gender minorities.